Liang father ran a construction machinery rental company is one. Originally stable development of the rental market, the sudden appearance of a turning point in 2000, real estate construction machinery leasing company seemingly cost-saving method, because the lease time is too long, take a lot of rental costs, lease costs associated with the purchase of almost a new machinery needed to pay the same costs, many construction companies are looking for a new alternative.
2002 A small, inexpensive, practical small mixer into the construction equipment market. Many leasing companies are not optimistic at first, but the beam was found three hundred advantage of this device, after his father agreed to quickly find the product manufacturers in Beijing won the right agent, by leasing into sales. It seems that justifies, but when you get the product Introduction construction machinery companies, they do not acknowledge this small device. This time dumbfounded, construction companies do not understand the product, not the purchase of equipment, a series did not sell one more than three months.
How to do? Liang three hundred days with his father could not eat, hundreds equipment Is it idle, "simply the most drastic 'White to' free trial, so that the construction company two weeks free trial" Liang three hundred proposals will only make the father took this move, which exceeded the industry acts quickly to see the results, after many construction companies use, found a small concrete mixer saves leasing costs, but also can have a long and very affordable. This look at market open, 5, 10, 100, small concrete mixer is extended, the father of homeopathy to recruit a large number of sales staff, just a few months the market rapidly expand small concrete mixer. Waiting for a lot of money, a lot of leasing companies suddenly run out, selling a small concrete mixer, competition began to heat up, the father of a small mixer is no competitive advantage, once again in trouble. Concrete mixer for small construction companies bid lower and lower, see this situation, the beam hundred with his father this end, more than a month Shandong traveled more than 200 small mixer manufacturer, trying to drive down the purchase price of the upstream manufacturers increase concrete mixer competitive price in the market, but many manufacturers in addition to the price cut is very low, that is, unable to agree.
Desperation. Liang three hundred father agreed to form their own production team, with this intention, the beam three hundred and father to raise money for the purchase of production equipment traveled all your friends and relatives, and finally carrying beam three hundred mothers are risking their own buildings up, "Once successful, could a person should displaced" Whenever girder three hundred think this would fear.
"Great responsibility, sleep, every day to see a lot of white hair." So less than a year, the market is giving recognition output of the first batch of concrete mixers, the price is significantly lower than similar products, was snapped up, once there has been a shortage of scenes, funds quickly withdrawn from circulation, with the return of funds, two years, the total beam to a small concrete mixer industry chain gradually expanded, increasing the price of the product, and the first to put forward the concept of heavey industry "3A tank king" in. With this marketing momentum in 2006, Liang hundred father leasing company has become the largest producer of Fangshan District, a small concrete mixer, suppliers.
Beam three hundred entrepreneurial experience, let us deeply understand the hardships of a scratch. It is this experience, so that the beam can put themselves three hundred for business sake, let the service business moving.
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