2014年11月18日星期二

Shanghai Bauma will become Zoomlion to build a world-class enterprise "touchstone"

Shanghai Bauma 2014 is approaching, aiming to become "world-class equipment manufacturing enterprises" Zoomlion will usher best "litmus test."
Shanghai Bauma is a world-class event in the field of mechanical engineering, because the positioning of its globalization, the show is regarded as the industry's overall strength test exam. Zoomlion can produce world-class respondents in the 2014 Shanghai Bauma, is undoubtedly the focus of attention.
"Respondents" Differences under the Strategy
Author of world-class companies, William Columbia University? Professor Newman believes in the fierce market competition, only those with high differences (including high performance, high quality and high service) business strategies are likely to become a world-class enterprise .
Construction machinery industry after decades of development, has become a complete range of products, improved varieties and specifications of industry, technology and product quality continues to increase. With the field of construction machinery nearly gradual excess production capacity, highly differentiated strategy has penetrated into the development of gene among Zoomlion. This is, in the 2014 Shanghai BMW Exhibition will also be fully reflected.
It is understood that the current Shanghai Bauma, Zoomlion will be on display 27, the star product, not only the complete product line, but also including a number of products used by the technology has reached the world's advanced level.
LNG will debut Zoomlion mixer is highly differentiated strategy in miniature. The new energy efficient products as a selling point, using the matching tops in the United mature professional heavy truck chassis, reducing energy costs by 20% -40%, can meet global environmental emissions requirements. LNG vehicles in key pieces - on the cylinders, Zoomlion require chassis manufacturers use the brand's first international master cylinder core technology cryogenic cylinders, cylinder capacity 20% larger than their peers, the successful implementation of the lossless save time the longest, strongest endurance industry, the world's highest security.


Currently, the environment has become a prominent issue of socio-economic development of China, more people talk about "haze" pale. In this perspective, LNG concrete mixer appeared not only Zoomlion actively adjust the product structure, the implementation of the specific differences in the practice of high strategy, it is the inherent requirements of China's social and economic development. This also shows that world-class companies aiming to enter Zoomlion walking down the right path.
Global configuration of "bright spots"
William? Newman also pointed out that, in order to become globally competitive and world-class enterprise, you must configure resources worldwide.
This is also the chairman of Zhan Zoomlion new ideas coincide. He believes that the internationalization of enterprises not just to sell products overseas, the factory was built overseas, but integration into the global industrial ecology, the allocation of resources on a global scale.
This exhibition, how Zoomlion global resource allocation effect? Through the upcoming exhibition T8030-25 tower machine can glimpse clues.
2011, Zoomlion successful buyout of the German originator flathead tower, known as "the world's tower crane design standards" JOST full set of technology, and on this basis, constantly bringing innovation tower crane technology.
T8030-25 tower crane is applied JOST flathead tower crane technology innovation through the launch of a high-performance, high reliability, low energy consumption, safety, convenience and rich nature of the new product.
Zoomlion through a lot of market research, good will JOST advanced technology and ideas applied to enhance the domestic models and new models have been developed and successfully realized the product localization.
In the R & D process T8030-25 tower crane, the design team to international ideas to the world's leading similar products as a reference, the existing mature products on the market are analyzed through repeated rigorous simulation of many major improved so that overall performance has been greatly improved, integrated lifting performance than other domestic manufacturers of similar models. The series is currently successfully sold to Germany, Singapore, Hong Kong and other high-end market, has been recognized by the high-end market.
With this resource integration, Zoomlion tower cranes to achieve a seamless integration of technology and international standards, completed ahead from China to the world's leading cross, accounted for about 20 percent of global market share.
"Achievement" under the strategic layout
In fact, not only T8030-25 tower crane, will debut Shanghai BMW Exhibition RX2740SF speed frequency construction elevator, ZE150R excavators and other products are Zoomlion worldwide resource allocation results.
It is understood, ZE150R excavator derived from the recent acquisition of Chery Heavy Industries. Integration of resources from the completion of the acquisition to conversion, Zoomlion in just two months, Zoomlion global resources to configure their skill is evident.
More importantly, for the conversion of Chery Heavy resource integration also means Zoomlion agricultural machinery sector officially set sail. The long, in the re-appearance of the machine is the best example.
Agricultural machinery sector is five blocks Zoomlion strategy an important part of the layout.
2013, to compensate for the risk of the industry cycle brings, and realize sustainable development, Zoomlion will focus on development of the company transition from construction machinery industry for construction machinery, agricultural machinery, environmental industry, heavy trucks and financial services these five sections.
Currently, engineering machinery, environmental industry, agricultural machinery, financial services Zoomlion four plates have been achieving strategic landing, heavy trucks are steadily. Zhan believes will provide strategic business development layout of the five sections of the driving force for sustainable development, which is Zoomlion to world-class enterprise strategic path forward.
The party's 18 report should be made to accelerate the pace of going out and enhance the international operations of enterprises, foster a number of world-class multinational companies. It can be said, to build a world-class Chinese equipment manufacturing enterprises, not only is the mission Zoomlion, but also has a world-class enterprise all national complex of Chinese people are proud and goals. This also allows the outside world Zoomlion 2014 Shanghai BMW Exhibition on more than a few expectations.

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